Journey with Natural Brilliance - The Beginning

We want to invite you on a self discovering journey with us. As we learn more about the beauty and skin care industry to ensure we are always providing the best product for the best customers (yes that's you), we want to share what we learn with you, so that you too can grow. This blog is all about embracing our natural features while learning steps we can take to better ourselves - from enhancing our hair and skin, engaging in physical activity, and practicing mindfulness behaviors.

Natural Brilliance LLC started with a mother-daughter duo who love shea butter and making their own DIY beauty products. We wanted to share this love with the rest of the world. Additionally, I wanted to share with my daughter the nuances of being an entrepreneur - planting the seed and paving the way for her to soar into the business realm. Hence Shea Luxy was born.

Since the grand opening of Shea Luxy, many have asked "how did you start your business?" Our journey began well before the grand opening. It began over a year ago with reading, exploration, trial and error, and the willingness to succeed. We researched everything from how to register a business to how to check the pH of a product. Part of the journey is discovering what we need to do to be accountable and successful. The bigger part of this journey is tenacity and perseverance. We are all strong and capable - we just have to push each other toward greatness. We can do it with our own natural brilliance. We are each unique, special, and simply amazing! So, come along on the journey! It's going to be an amazing ride!